|
Pro Tour of America
With stops in major metro areas, this event receives ESPN and OLN coverage.
Network / Cable TV
The expansion of TV sports coverage makes cycling more attractive. For
example OLN will broadcast 21 straight days of prime time coverage of the
Tour de France this year.
Lance Armstrong
The former World Champion and 7 time Tour de France winner give cycling
hero figures much like other sports.
Growth
Measured in terms of participants and spectators, American cycling has
grown enormously in the past few years.
 Demographics
The age old adage is that "everyone can ride a bike".
Corporate Involvement
- General Motors - Saturn
Cycling Team
- Saab Cars USA
- First Union
- Lincoln/Mercury
- US Postal Service
- Shaklee
- EDS
- Outdoor Life Network
- Yahoo
Next ->
|
